| Authors | Ron Kohavi, Roger Longbotham, Dan Sommerfield, Randal M. Henne |
| Journal | Data Mining and Knowledge Discovery |
| Year | 2009 |
| DOI | 10.1007/s10618-008-0114-1 |
What Problem It Solves
Provides a canonical overview or reference point for the relevant DoOperator research area.
Provides a canonical overview or reference point for the relevant DoOperator research area.
A practitioner-oriented survey of online controlled experiments, web experimentation systems, metrics, pitfalls, and deployment issues.
Use when orienting a new paper, blog post, benchmark, or research plan in this area.
Do not cite the overview as evidence that a specific method works in a specific deployment setting without checking the underlying primary paper.
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